You want more Leads for Your Business?
In fact you want more Leads than Your Business can Handle!
For a simple, proven and tested, step-by-step method for How to Produce More Leads than Your Business can Handle
Read on for these Little Known Marketing Secrets:
I want you to stop for a moment and think about all the advertising and marketing you’ve seen over the past week. How many of those actual ads can you name? Researchers estimate that over the past seven days, you have been exposed to as many as 117,000 ads based on national averages. So out of 117,000 ads, how many can you name?
Now you may be able to come up with 3 or 4 specific ads… but I’ll bet that’s because you probably see those ads over and over… week in and week out. .. Repetition works. When you see any advertisement multiple times every day you are bound to eventually begin to recall the ad. But now answer this question.
What few ads do you remember? How many of their products or services have you bought?
We are led to believe that all you have to do to build a successful business is create some type of attention-grabbing form of marketing and they will generate leads at will. Nothing could be further from the truth. And that’s just in the area of marketing. What about generating fast cash flow?
EVERY small business needs to generate fast cash flow.
You may be asking:
- How do you do that as a small business owner?
- What about generating profits?
- What about Profit? Cash flow is great… but not if I don’t get to put any of it in my pocket at the end of the day.
There are 3 common mistakes business owners make in developing wealth in their business:
- Mistake #1 they fail to get professional help.
- Mistake #2 they don’t know the fundamentals required to successfully market their business and attract as many new clients as their business can handle.
- Mistake #3 they have no idea how to use their marketing to generate immediate cash flow.
Let’s explore these three, and show you how you can easily and systematically overcome them all.
Mistake #1… Small business owners fail to get professional help.
Can you name just one professional athlete who does NOT have a coach? There aren’t any. Tiger Woods has 9 coaches guiding him in everything from his golf game to his financial investments. But do small business owners really need professional help?
99% of all marketing professionals DON’T know the lead generation secrets I’m about to reveal to you. This information is so powerful and compelling; it will position you in the top 1% of all lead generation professionals today. This example will show you why every small business owner should acquire a step-by-step roadmap as they start to generate leads for their business.
Here’s what a true marketing professional will know… It’s known as the “conversion equation.” this conversion equation will make sure you NEVER have to compete on price. Instead, you will start selling your product or service for what it’s really worth.
You will drive in more leads and increase your advertising response by 10 to more than 100 times. You will convert a higher percentage of those leads and dramatically increase your number of sales. You will get a bigger bang for your marketing buck.
You MUST understand what marketing is supposed to do.
- You must capture the attention of your target market.
- It must give the reader hope that reading or listening to your marketing will give them enough information to help them make the best decision possible when buying whatever you sell. In other words, train and teach them how to recognize the true value of your product or service… and you alone… offer the best value versus your competition.
- Marketing’s job is to lower the risk of taking the next step in the buying process… and if necessary… continue to educate the prospect regarding the value you offer.
Marketing that accomplishes these objectives will result in your prospects and customers coming to one single conclusion… that they would have to be an absolute fool to do business with anyone else but you, regardless of price.
It’s estimated that as many as 96% of all small businesses fail within their first 5 years. The main reason for this tremendously high failure rate has to do with the lack of expertise when it comes to generating leads and making the phone ring.
The conversion equation will change all of that for you forever. It’s going to be the backbone of your strategic marketing plan. It’s the foundation on which everything else we build for you is based.
A quick overview of the conversion equation has four main components:
You must get your qualified prospect to pay attention to your lead generation marketing. The interrupt is done through your headline if your marketing is in print… or it’s the first thing you say if you’re marketing through radio or TV.
Once your prospect is interrupted, it’s critical we give your reader the promise that information is forthcoming that will help the prospect make the best buying decision possible. It must help facilitate their decision to pick you over anyone else. This is the job of our subheading line.
The interrupt is our headline that highlights a specific problem that your prospects are looking for a solution to… and the engage is our subheading line that promises them that you offer a solution to the problem we mentioned in our headline.
Once we’ve interrupted and engaged your prospect, you must give information that allows them to logically understand how and why you solve the problem they’re facing. This is accomplished by giving detailed, quantifiable, specific and revealing information. When we educate, we need to reveal to your prospects the important and relevant information they need to know when making a good decision, and that your business… and yours alone… provides it to them. The interrupt and engage hit the prospects emotional hot buttons.
Now that we’ve interrupted your prospect based on problems that are important to them… engaged by a promise of the solution… and they’ve examined the educational information that makes your solution real and believable… the last step you need to take is to give them a low risk way to take the next step in your sales process. Do this by offering a free marketing tool, such as a report, brochure, seminar, audio, video or something that will continue to educate them. Your offer will allow your prospect to feel in control of their final decision to call and buy from you.
Conversion equation is interrupt, engage, educate and offer and together they equal market domination.
Most marketing today only contains two of these components. They interrupt by throwing something at you that’s either familiar like Tiger Woods… or unusual like a monkey or talking pets. Sometimes they like to use both. Then once they grab your attention, they make you some type of offer such as “call now for whatever.” They have left out the engage and the educate, and marketing seldom succeeds when that happens.
This Is Why Every Small Business Owner Needs To Seek Out Our Professional Help.
Finding professional help is often frustrating… and at times, costly. That’s why you need to learn the conversion equation of interrupt, engage, educate and offer.
And by the way, did you notice that in the information we just discussed we also covertly covered mistakes #2 and #3.
I said that the second biggest mistake small business owners make involved the fact that they don’t know the fundamentals required to successfully market their business and attract as many new clients as their business can handle.
Well, now YOU do now know the fundamentals… and you can use them to out-market and outsell your competition and create a market-dominating position for your business…
The third biggest mistake small business owners make focused on the fact that they have no idea how to generate immediate cash flow.
When you follow our conversion equation in every form of marketing you do… from your business cards to your company website, the financial results are instantaneous and immediate. The conversion equation can work for your business as well… producing immediate results. The conversion equation contains the fundamental components you need to insure your business is successful from this point forward. Now you can generate enough leads, cash flow or wealth from your business, you now know the…….