Why do big businesses spend so much on creating an image that not only using the advertising and branding but right through to the commercial spaces and people being employed. All are important in creating value and trust in the brand.
How often have you walked into small to medium size businesses and thought this looks nothing like the business card, person or even the website. Your brand should show the values and mood you want the client / customer to experience. It also helps you as a business owner if the surrounding space feels inspiring and engaging to help create the values and brand you have worked so hard to develop through you’re websites and printed branding.